News

Signs It’s Time for a New Bike Helmet
Signs It’s Time for a New Bike Helmet

Noticing cracks, wear, or age? Learn when it’s time to replace your bike helmet—Lazer’s expert tips help ensure your gear performs at its best when it matters most.

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Be Bolder in Boulder
Be Bolder in Boulder

Plan your next Big Dumb Ride in Boulder—explore steep dirt roads, quiet canyons, and epic climbs with Lazer gear built for long days and unforgettable routes.

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Lazer Verde KinetiCore: Taking Helmet Recycling to a New Level
Lazer Verde KinetiCore: Taking Helmet Recycling to a New Level

The Verde KinetiCore sets a new standard—made from 70% recycled materials and designed for easy disassembly, it’s Lazer’s most eco-conscious helmet yet.

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The Path Less Paved: Svein Tuft
The Path Less Paved: Svein Tuft

Svein Tuft leaves professional racing for wild adventures—exploring British Columbia’s backroads by bike in search of simplicity, solitude, and the road less traveled

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Introducing Lazer Z1 KinetiCore
Introducing Lazer Z1 KinetiCore

Lazer's new Z1 KinetiCore helmet sets a new benchmark in premium helmet technology with a lighter, faster, and cooler design.

 

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Cheers to an Incredible Season of Gravel Racing with Iz King and Pete Stetina
Cheers to an Incredible Season of Gravel Racing with Iz King and Pete Stetina

Celebrate an amazing gravel racing season with insights from Iz King and Pete Stetina. Discover their experiences, challenges, and triumphs.

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Redlands Bicycle Classic through a Rookie’s Eyes
Redlands Bicycle Classic through a Rookie’s Eyes

Follow a first-time racer’s journey at the Redlands Bicycle Classic—grit, growth, and the thrill of competing in one of America’s premier cycling events.

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10 Reasons to Love KinetiCore
10 Reasons to Love KinetiCore

Discover 10 reasons why riders love KinetiCore—Lazer’s innovative helmet tech offering lightweight comfort, advanced protection, and eco-conscious design.

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Protection for All
Protection for All

Learn how Lazer’s KinetiCore helmet technology was born—engineered for next-level protection, reduced weight, and sustainability in every ride.

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The Story Behind KinetiCore Bike Helmets
The Story Behind KinetiCore Bike Helmets

Discover how Lazer’s KinetiCore tech was born—10 years of innovation led to integrated impact protection, lighter design, and enhanced ventilation.

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Why Do Pro Riders Love KinetiCore?
Why Do Pro Riders Love KinetiCore?

Pro riders helped shape Lazer’s KinetiCore—delivering lighter, more aerodynamic helmets with built-in impact protection and race-ready ventilation.

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A Day at the Wind Tunnel with Clara Brown
A Day at the Wind Tunnel with Clara Brown

Go behind the scenes with Clara Brown as she tests Lazer helmets in a wind tunnel—pushing performance, aerodynamics, and adaptive cycling innovation.


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Evolution of Opportunity
Evolution of Opportunity
The Amy D. Foundation has grown into a national movement, delivering opportunities and support to athletes chasing their cycling dreams
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ABILITY: Team USA Paracyclist Clara Brown Shifts the Narrative on Para-Athletes
ABILITY: Team USA Paracyclist Clara Brown Shifts the Narrative on Para-Athletes

Clara Brown, a paracyclist for Team USA, is redefining perceptions of para-athletes. Her inspiring journey and achievements highlight the strength and determination of athletes with disabilities.

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Women's Racing on the Rise
Women's Racing on the Rise

Women's racing is on the rise, showcasing incredible talent and determination. The growing participation and support highlight new opportunities for female athletes.

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Go Josie
Go Josie

Join Josie on her inspiring journey as she conquers new challenges and sets new records. "Go Josie" celebrates her determination, resilience, and the spirit of adventure.

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Five Winter Riding Tips with Canadian Cycling Legend Alex Stieda
Five Winter Riding Tips with Canadian Cycling Legend Alex Stieda

Canadian cycling legend Alex Stieda shares 5 pro tips to stay warm, dry, and rolling through winter—from heated insoles to helmet hacks and full fenders.

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Tides: A Sandy Cycling Ode
Tides: A Sandy Cycling Ode

Andrew Juiliano finds purpose in poetry and sand as he trains through pandemic chaos—proving cyclocross joy lives anywhere, even when the world feels upside down.

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A $22 DIY Helmet for Andrew Juiliano
A $22 DIY Helmet for Andrew Juiliano

Pro cyclist Andrew Juiliano gets a $22 custom-painted Lazer Aeroshell by artist Stevil Kinevil—DIY creativity meets cycling style.

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Coryn Rivera’s Five Toughest Climbs in Flanders
Coryn Rivera’s Five Toughest Climbs in Flanders
Former Flanders champ and Team Sunweb rider Coryn River breaks down the five most challenging climbs at the Ronde van Vlaanderen and what makes each one unique. 
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The Escape With No Exit
The Escape With No Exit
A young man moves from the Idaho wilderness to the San Francisco streets and learns to love the urban adventure thanks to his gravel bike.
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