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Redlands Bicycle Classic through a Rookie’s Eyes

Redlands Bicycle Classic through a Rookie’s Eyes

Experience the Redlands Bicycle Classic and five lessons learned through the eyes of rookie rider Haley Smith of the Found Cycling Guild.
April 29, 2022
Anti-Intrusion Helmet Technology

Anti-Intrusion Helmet Technology

Lazer's anti-intrusion technology may sound like a highly technical and complex concept. However, the idea behind this added level of protection is simple: Lazer believes that cycling helmets designed to be used with accessory devices (like a light or point of view camera) should withstand potential impacts that result from these mount-on devices. 
April 18, 2022  in Mountain Bike
10 reasons to love KinetiCore

10 reasons to love KinetiCore

Why all cyclists should check out Lazer’s new built-in helmet protection technology. Enhanced impact protection. Protection for All. Virginia Tech-rated. There are many more reasons to Love Lazer's new KinetiCore.
March 30, 2022
Protection for all

Protection for all

A guide to impact protection and the reasons why Lazer created KinetiCore, a new benchmark for lightweight, well-ventilated and protective helmets for every type of cyclist. Inspired by crumple zones in cars, 'cone'-like structures that crumple under impact to protect the rider.
March 30, 2022
The Story Behind KinetiCore Bike Helmets

The Story Behind KinetiCore Bike Helmets

How do you go about achieving something that hasn’t been done before? Read the story behind Lazer's KinetiCore Integrated Rotational Impact Protection, a new age in helmet protection. 10 years in the making.
March 30, 2022  in Mountain BikeRoadTriathlon

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