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The Story Behind KinetiCore Bike Helmets

The Story Behind KinetiCore Bike Helmets

How do you go about achieving something that hasn’t been done before? Read the story behind Lazer's KinetiCore Integrated Rotational Impact Protection, a new age in helmet protection. 10 years in the making.
March 30, 2022  in Mountain BikeRoadTriathlon
Why do pro riders love KinetiCore?

Why do pro riders love KinetiCore?

How the pro peloton helped shape the development of Lazer’s new technology. Pro rider input from Jumbo-Visma helped Lazer reduce the weight and plastic for its new line of helmets, while making them more ventilated and comfortable. All this, plus improved protection built-in.
March 30, 2022  in Road
Lazer’s Crash Replacement Program

Lazer’s Crash Replacement Program

Lazer offers a 50% discount off a new replacement helmet in the event of a crash so you can get back on your bike as soon as you are ready.
February 10, 2022
A day at the wind tunnel with Clara Brown

A day at the wind tunnel with Clara Brown

World Champion and Paralympic athlete Clara Brown shares her experience and some surprising findings after visiting the A2 Wind Tunnel.
January 24, 2022
Dial Up Comfort and Protection with Lazer's Adjustable Head Basket Technology

Dial Up Comfort and Protection with Lazer's Adjustable Head Basket Technology

Increase comfort and protection on the bike with Lazer's unmatched retentions systems and Adjustable Head Basket Technology.
December 15, 2021

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