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Ride the legendary Passo dello Stelvio—48 hairpin turns, 1871m of climbing, and epic views. Conquer it with Lazer’s Z1 KinetiCore for cool comfort and peak performance.

Noticing cracks, wear, or age? Learn when it’s time to replace your bike helmet—Lazer’s expert tips help ensure your gear performs at its best when it matters most.

Plan your next Big Dumb Ride in Boulder—explore steep dirt roads, quiet canyons, and epic climbs with Lazer gear built for long days and unforgettable routes.

The Verde KinetiCore sets a new standard—made from 70% recycled materials and designed for easy disassembly, it’s Lazer’s most eco-conscious helmet yet.

Svein Tuft leaves professional racing for wild adventures—exploring British Columbia’s backroads by bike in search of simplicity, solitude, and the road less traveled

Lazer's new Z1 KinetiCore helmet sets a new benchmark in premium helmet technology with a lighter, faster, and cooler design.

Learn practical tips to nurture confident, capable children by fostering independence, resilience, and self-esteem.

Celebrate an amazing gravel racing season with insights from Iz King and Pete Stetina. Discover their experiences, challenges, and triumphs.

Go behind the scenes with Yeti Shimano EP Racing. Discover the team's journey, challenges, and triumphs in the world of competitive racing.

Explore Thomas Vanderham’s mountain biking legacy, North Shore roots, and passion for freeride in Lazer’s exclusive trail-conquering feature.

Discover the Cage KinetiCore—Lazer’s lightweight, ASTM-certified full-face helmet built for downhill speed, impact protection, and all-day comfort.

Meet the Coyote KinetiCore—Lazer’s all-level MTB helmet with advanced impact protection, sleek design, and cooling comfort for every trail adventure.

Ride across Kenya with Crystal Kovacs as she pedals for healing, empowerment, and purpose—supporting women through Zawadisha in a life-changing cycling journey.

Follow a first-time racer’s journey at the Redlands Bicycle Classic—grit, growth, and the thrill of competing in one of America’s premier cycling events.

Discover 10 reasons why riders love KinetiCore—Lazer’s innovative helmet tech offering lightweight comfort, advanced protection, and eco-conscious design.

Learn how Lazer’s KinetiCore helmet technology was born—engineered for next-level protection, reduced weight, and sustainability in every ride.

Discover how Lazer’s KinetiCore tech was born—10 years of innovation led to integrated impact protection, lighter design, and enhanced ventilation.

Pro riders helped shape Lazer’s KinetiCore—delivering lighter, more aerodynamic helmets with built-in impact protection and race-ready ventilation.

Lazer’s Crash Replacement Program offers riders peace of mind—get a discounted helmet replacement after a crash to stay protected and ride with confidence.