Lazer showed up in full force at the 2025 Northwest Tune-Up, one of the West Coast’s most dynamic festivals blending mountain biking, music, and community. This year, we took things to the next level with our Lazer experience — a two-story activation space featuring a rooftop lounge that became a popular hangout for riders looking to recharge between laps on Galbraith or to catch the action from above. Situated right in the heart of the festival, our setup helped keep the energy high all weekend long.
We were also proud to sponsor the FMB Freestyle event, supporting a stacked lineup of elite riders who threw down gravity-defying tricks to the roar of the crowd. The atmosphere was electric, and we were honored to help bring that excitement to life. Throughout the event, Lazer gave away free mountain bike helmets and custom Tune-Up t-shirts, helping fans leave with fresh gear and a reminder of the good times.
From dirt jumps to live music, the 2025 Northwest Tune-Up was a celebration of everything we love about the mountain bike community. We were thrilled to connect with riders, showcase the latest in KinetiCore helmet technology, and share the stoke from our rooftop lounge. Big thanks to everyone who stopped by — we can’t wait to do it all again next year.
