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Protects against direct and rotational impact

We created KinetiCore and its unique crumple zones to minimise both direct and rotational energy that can affect your brain during impact
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Protection for all

In every cycling crash that involves head impact, both direct acceleration and rotational movement of the brain occurs. We created KinetiCore and its unique crumple zones to minimise both direct and rotational energy that can affect your brain during impact.These controlled crumple zones are a unique set of blocks designed to buckle in the event of direct or rotational impact, redirecting energy away from the brain.


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For our new technology we have collaborated with top universities.

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Protection first

Lazer claim the most 4 & 5-star ratings of manufacturer tested by Virginia Tech.

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