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Alpha Groove Subaru CX on the Lazer G1 Helmet

Alpha Groove Subaru CX on the Lazer G1 Helmet

The Alpha Bicycle Co. Groove Subaru CX Team is a Colorado-based Cyclocross team with the focus of finding and developing the next generation of up and coming cyclocross athletes. The athletes on the team were some of the first to test the all-new Lazer G1 helmet for cyclocross-specific applications.
March 30, 2020  in Road
Lazer G1, Story of a Technical Prowess

Lazer G1, Story of a Technical Prowess

When creating a helmet for top performance riders, you need to push the limits. It took more than 2 years to develop the Lazer G1 and reach such a result. The main objective was to provide a helmet that would outperform the Z1, which was already known as one of the top road helmets in terms of looks, weight & performance. 3 major points of improvement were chosen: weight, ventilation & looks.

March 25, 2020  in Road
Lazer Century Aero Road Helmet With A Twist

Lazer Century Aero Road Helmet With A Twist

With 100 years of experience, Lazer delivers peak performance in helmet technology with the new Century MIPS. Blending premium materials and advanced designs, the Century MIPS not only protects riders but delivers aerodynamic advantages and extra cooling for a more enjoyable ride. Cyclists from 100 years ago would be astonished by the advancements in modern helmets compared to their wool caps and leather hats, and the Century MIPS sets the benchmark in helmet technology. 

December 03, 2019  in Road
Drop the weight, not the features with Lazer’s super light G1 Helmet

Drop the weight, not the features with Lazer’s super light G1 Helmet

Whether you’re a hill-climb specialist, World Tour rider, or simply demand the most advanced helmet that is so light, you barely notice it, the G1 is the choice helmet for riders that demand excellence from their cycling gear. 
November 19, 2019  in Road

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