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Lazer G1, Story of a Technical Prowess

Lazer G1, Story of a Technical Prowess

When creating a helmet for top performance riders, you need to push the limits. It took more than 2 years to develop the Lazer G1 and reach such a result. The main objective was to provide a helmet that would outperform the Z1, which was already known as one of the top road helmets in terms of looks, weight & performance. 3 major points of improvement were chosen: weight, ventilation & looks.

March 25, 2020  in Road
This is Home: Thomas Vanderham

This is Home: Thomas Vanderham

This is Home takes you on a trip to North Vancouver, British Columbia inside the life of Thomas Vanderham. The North Shore is regarded as one of the most influential mountain bike hotspots in the world for riding, style, and culture. After his family moved from Edmonton, Thomas found himself immersed right in the middle of the birth of freeride mountain biking. Now years later, Thomas is a living legend of the sport continuing to influence riding all over the world.
February 17, 2020  in Mountain BikeVideo
Impala and Coyote: Mountain Bike Helmets

Impala and Coyote: Mountain Bike Helmets

Signaling a renewed commitment to mountain bike protection, Lazer introduced two new trail helmets in 2019 that deliver the right combination of safety, comfort, and added features for trail riders. The Coyote MIPS and Impala MIPS mountain bike helmets offer top-tier protection in practical and affordable packages.
January 11, 2020  in Mountain Bike
Lazer Century Aero Road Helmet With A Twist

Lazer Century Aero Road Helmet With A Twist

With 100 years of experience, Lazer delivers peak performance in helmet technology with the new Century MIPS. Blending premium materials and advanced designs, the Century MIPS not only protects riders but delivers aerodynamic advantages and extra cooling for a more enjoyable ride. Cyclists from 100 years ago would be astonished by the advancements in modern helmets compared to their wool caps and leather hats, and the Century MIPS sets the benchmark in helmet technology. 

December 03, 2019  in Road
Drop the weight, not the features with Lazer’s super light G1 Helmet

Drop the weight, not the features with Lazer’s super light G1 Helmet

Whether you’re a hill-climb specialist, World Tour rider, or simply demand the most advanced helmet that is so light, you barely notice it, the G1 is the choice helmet for riders that demand excellence from their cycling gear. 
November 19, 2019  in Road

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